HELM + OAR

Fourth of July · Email A/B Test

Two approaches, same offer (20% off framed, code FOURTH20, through Sunday July 6). Pick a winner.

Version A

Smart Marketer, by the book

Editorial, story-first. Ownership-benefit headline, the us-vs-them AI-Free angle, the Offer Formula, and the 4-link formula.

Version B

Wedding-reference layout

Built on Helm + Oar's "Wedding Day Gifts" design: full-bleed hero, stacked statement pieces with per-product buttons, gift card, icon row.